TY  - BOOK
AU  - Gupta, Prachi 
AU  - Aggarwal, Ashita
AU  - Majra, Hufrish
AU  - Jacob, Isaac
AU  - Jain, Varsha 
AU  - Radha Krishna, G.  
AU  - Narang, Ritu 
AU  - Venkatesh, Shanthi 
AU  - Paul A, Suresh 
AU  - Goswami, Susobhan 
TI  - Marketing management : Indian cases 
SN  - 978-93-325-8710-6
U1  - 658.800954 23rd ed. 
PY  - 2024///
CY  - Chennai 
PB  - Pearson India Education 
KW  - Marketing- Management
KW  - Marketing- India
UR  - in.pearson.com 
ER  -