Marketing management : Indian cases (Record no. 184676)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00868nam a22002897a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-93-325-8710-6 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23rd ed. |
| Classification number | 658.800954 |
| Item number | MAR |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : Indian cases |
| Statement of responsibility, etc | contributed by Prachi Gupta, Ashita Aggarwal, Hufrish Majra et al... |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai |
| Name of publisher | Pearson India Education |
| Year of publication | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | various paging; ill.; tables.; |
| Dimensions | 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing- Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing- India |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Prachi |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aggarwal, Ashita |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Majra, Hufrish |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jain, Varsha |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Radha Krishna, G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Narang, Ritu |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Venkatesh, Shanthi |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Paul A, Suresh |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Goswami, Susobhan |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | in.pearson.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| COMMERCE | North Eastern Hill University | North Eastern Hill University | General Stacks | 07/05/2026 | 658.800954 MAR | 505418 | Books |