000 00458nam a22001577a 4500
020 _a818901207X
082 _223ed.
_a302.23
100 _aParthasarathy, G.K.
245 _aElectronic media communication research methods
_cG K Parthasarathy
260 _aDelhi
_bVirgo Press
_c2006
300 _axiii, 216p. ;
_c22cm.
650 _aMass media
650 _aElectronic media
650 _aCommunication--Research--Methodology
700 _aParthasarathy, G.K.
999 _c97318
_d97318