000 00392nam a2200133 4500
245 _aBasic marketing:a global managerial approach
_cWilliam D.Perreault and E.Jerome McCarthy
100 _aPerreault,William D.
710 _aMcCarthy, E.Jerome
260 _aBoston
_bMcGraw-Hill
_c2005
500 _a1cd
082 _a658.8
_bPER
650 _aMarketing--Mnagement
650 _aMarket--Management
999 _c84621
_d84621