000 00516nam a2200169 4500
020 _a8120323092
082 _a658.827
_bKEL
_218th.
100 _aKeller, Kevin Lane
245 _aStrategic brand management : building measuring and managing brand equity
_cKevin Lane Keller
250 _a2nd ed.
260 _aNew Delhi
_bPrentice-Hall of India
_c2005
300 _axiii,788p.:ill. ;
_c26cm.
500 _aLibrary has 5th ed also.
650 _aStrategic planning
650 _aQuality management
942 _cBK
999 _c77915
_d77915