000 | 00516nam a2200169 4500 | ||
---|---|---|---|
020 | _a8120323092 | ||
082 |
_a658.827 _bKEL _218th. |
||
100 | _aKeller, Kevin Lane | ||
245 |
_aStrategic brand management : building measuring and managing brand equity _cKevin Lane Keller |
||
250 | _a2nd ed. | ||
260 |
_aNew Delhi _bPrentice-Hall of India _c2005 |
||
300 |
_axiii,788p.:ill. ; _c26cm. |
||
500 | _aLibrary has 5th ed also. | ||
650 | _aStrategic planning | ||
650 | _aQuality management | ||
942 | _cBK | ||
999 |
_c77915 _d77915 |