| 000 | 00383nam a2200145 4500 | ||
|---|---|---|---|
| 245 |
_aDirect marketing : concepts and cases _cby Mukesh Chaturvedi |
||
| 100 | _aChaturvedi, Mukesh | ||
| 260 |
_aNew Delhi _bExcel Books _c2000 |
||
| 300 | _axii,589p.; 24cm. | ||
| 020 | _a8174461981 | ||
| 082 |
_a658.8 _bCHA |
||
| 650 | _aMarketing | ||
| 650 | _aDirect marketing | ||
| 650 | _aSelling | ||
| 999 |
_c76083 _d76083 |
||