000 00463nam a2200145 4500
245 _aIEBM Encycyclopedia of marketing
_cedited by Michael J. Baker
710 _aBaker, Michael J.
260 _aLondon
_bInterfnational Thomson Business Press
_cc1999
300 _axiii,865p.:table; 26cm.
490 _aIEBM Handbook series
020 _a1861523041
082 _a658.8003
_bIEB
650 _aMarketing--Encyclopedias
650 _aMarketing management--Encyclopedias
999 _c76064
_d76064