000 00293nam a2200109 4500
245 _aMarketing of services
_cHarsh V. Verma
100 _aVarma, Harsh V.
260 _aNew Delhi
_bGlobal Business Press
_cc1997
300 _axii,154p.: tables; 25cm.
020 _a8172401843
082 _a658.8
_bVAR
999 _c74157
_d74157