000 00327nam a2200109 4500
245 _aResult oriented marketing communications
_cAlan H. Anderson and David Kleiner
100 _aAnderson, Alan H.
710 _aKleiner, David
260 _aNew Delhi
_bBeacon Books
_cc1998
300 _axxx,249p.:ill.; 21cm.
082 _a658.8
_b AND
999 _c74123
_d74123