000			00331nam a2200109 4500
245			_aWhat's in a brand?: building brand equity through advertising _cby John Phillip Jones
100			_aJones, John Phillip
260			_aNew Delhi _b[s.n.] _c1998
300			_axxiii, 335p.: ill.; 24cm.
020			_a0074632019
082			_a658.827 _bJON
999			_c74064 _d74064