000 00441nam a2200145 4500
245 _aStrategic marketing : a guide for developing sustainable competitive advantage
_cby M.J. Xavier
100 _aXavier, M.J.
260 _aNew Delhi
_bResponse Books
_c1999
300 _a359p.:ill.; 26cm.
020 _a0761993215
082 _a658.8
_bXAV
650 _aStrategic Planning
650 _aStrategic Management
650 _aMarketing management
999 _c72473
_d72473