000 00361nam a2200121 4500
245 _aMarketing management : integrating theory and practice
_cTony Proctor
100 _aProctor, Tony
260 _aLondon
_bInternational Thomson Business Press
_cc1996
300 _axxvi,528p.; 23cm.
020 _a0412623501
082 _a658.8
_bPRO
650 _aProduct Management
999 _c71501
_d71501