000			00378nam a2200145 4500
245			_aBottom-up marketing _cAl Ries and Jack Trout
100			_aRies, Al
710			_aTrout, Jack
260			_aNew York _bMcGraw-GHill Inc. _cc1989
300			_axiv,226p.; 15cm.
020			_a0452264189
082			_a658.8 _bRIE
650			_aMarketing-Management
650			_aProduct Management
999			_c55179 _d55179