000			00390nam a2200145 4500
245			_aMarketing : concepts and strategies _cSally Dibb ...[et al.]
710			_aDibb, Sally
250			_a3rd ed.
260			_aNew York, _bHoughton Mifflin _cc1997
300			_axxi,842p.: ill.; 26cm.
020			_a0395790050
082			_a658.8 _bMAR
650			_aMarkets
650			_aMarketing Management
999			_c54540 _d54540