000			00425nam a2200145 4500
245			_aConsumer behaviour and market action _cby Henry Assael
100			_aAssael, Henry
250			_a5th ed.
260			_aOhio _bSouth Western College Publishing _cc1995
300			_axx, 749p.: col.ill.; 25cm.
020			_a0538844357
082			_a658.834 _bASS
650			_aConsumer behaviour
650			_aMotivational research (Marketing)
999			_c37858 _d37858