000 00467nam a2200169 4500
245 _aGlobal marketing management
_cby Warren J. Keegan
100 _aKeegan, Warren J.
250 _a5th ed.
260 _aNew Delhi
_bPrentice-Hall
_cc1995
300 _axix,828p.; 24cm.
500 _aLibrary has 7th ed. also
020 _a8120309596
082 _a658.8
_bKEE
650 _aMarketing--Management
650 _aMarketing Management
650 _aProduct Management
999 _c37675
_d37675