000 00256nam a2200097 4500
245 _aPlanning and control through marketing research
_cBo Arpi
100 _aArpi, Bo
260 _aLondon
_bHutchinson
_c1970
300 _axii,249p.; 22cm.
082 _a658.83
_bARP
999 _c18935
_d18935