000 00593nam a22001817a 4500
005 20260407163655.0
020 _a978-81-321-1392-8
041 _aeng
082 _223rd.
_a302.23450954
_bCHA
100 _aChattopadhyay, Rohitashya
245 _aUnderstanding India : cultural influences on Indian television commercials
_cRohitashya Chattopadhyay
260 _aNew Delhi
_bSAGE
_c2014
300 _axi,175p.;
_c23cm.
650 _aTelevision advertising-Social aspects-India
650 _aTelevision broadcasting-Social aspects-India
856 _uwww.sagepublications.com
942 _cBK
999 _c184603
_d184602