000 nam a22 7a 4500
999 _c173450
_d173450
020 _a978-81-265-4892-7
041 _aeng
082 _223rd.
_a658.8
_bAAK
100 _aAaker, David A.
245 _aStrategic market management : global perspectives
_cDavid A Aaker and Damien McLoughlin
260 _aNew Delhi
_bWiley
_c2014
300 _axiii,354p.;
_c23cm.
650 _aMarketing-Management
700 _aMcLoughlin, Damien
856 _uwww.wileyindia.com
942 _cBK