000 00313nam a22001217a 4500
999 _c170770
_d170770
020 _a9788120332591
041 _aeng
082 _a658.8
_223rd ed.
_bGOV
100 _aGovindarajan,M
245 _aMarketing management : concepts cases challenges and trends
_cby M.Govindarajan
250 _a2nd.ed.
260 _aNew Delhi
_bPHI Learning
_c2007
300 _axx,312p.;
_c24cm
650 _aMarketing - management
942 _cBK