| 000 | 00433nam a22001457a 4500 | ||
|---|---|---|---|
| 020 | _a978-81-203-3983-5 | ||
| 082 |
_223rd. _a658.812 _bBIS |
||
| 100 | _aBiswas, Supriya | ||
| 245 |
_aRelationship marketing : concept, theories and cases _cSupriya Biswas |
||
| 260 |
_aNew Delhi _bPHI Learning _c2011 |
||
| 300 |
_axvii,406p.; _c24cm. |
||
| 650 | _aMarketing management | ||
| 650 | _aRelationship strategy | ||
| 856 | _uwww.phindia.com | ||
| 999 |
_c168782 _d168782 |
||