| 000 | 00622cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20160209111138.0 | ||
| 008 | 160209b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-7494-6515-5 | ||
| 040 | _cNEHU | ||
| 082 | 0 | 0 |
_a658.827 _223rd. _bKAP |
| 100 | 1 | _aKapferer, Jean-Noël | |
| 245 | 1 | 4 |
_aNew strategic brand management : advanced insights and strategic thinking _cJean-Noël Kapferer |
| 250 | _a5th ed. | ||
| 260 |
_aLondon _bKogan Page _c2012 |
||
| 300 |
_axviii,492p.:ill.; _c25cm. |
||
| 650 | 0 | _aProduct management | |
| 650 | 0 | _aBrand name products-Management | |
| 856 | _uwww.koganpage.com | ||
| 942 | _2ddc | ||
| 999 |
_c168576 _d168576 |
||