000 00354nam a2200145Ia 4500
008 120216s9999 xx 000 0 und d
022 _a0022-2429
260 _bAmerican Marketing Association,
_aU.S.A
_c1934
310 _a6/Yr
362 _aJan-Dec,2011
365 _b55
245 _ajournal of marketing
440 _v+
500 _aChicago, CHICAGO
999 _c153720
_d153720