000 00290nam a2200097Ia 4500
999 _c117275
_d117275
020 _a8177223763
041 _aeng
082 _a658.8
_bCLO
100 _aClow, Kenneth E.
245 _aServices marketing : operation, management, and strategy
_cKenneth E. Clow and David L. Kurtz
250 _a2nd ed.
260 _bBiztantra
_aNew Delhi
_c2003
300 _axii,460p.;
_c24cm.
650 _aService industries-Marketing
700 _aKurtz, David L.
942 _cBK