000 00486nam a2200157Ia 4500
008 120229s9999 xx 000 0 und d
020 _a0761932968
082 _a658.812 SET
100 _aSeth,Rakesh
245 _aCreating customer delight : the how and why of CRM
_cby Rakesh Seth and Kirti Seth
260 _bResponse Books
_aNewDelhi.
_c2005
300 _a154p.
_c;18cm
650 _aCustomer relationship management
650 _aDatabase management
700 _aSeth, Kirti
999 _c116719
_d116719