000 00272nam a2200097Ia 4500
008 120229s9999 xx 000 0 und d
082 _a658.8 MAT
100 _aMathur,U.C.
245 _aStrategic marketing management : text and cases
260 _bMacmillan
_aDelhi
_c2006
999 _c116524
_d116524