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1.
Marketing management : analysis, planning, implementation and control Philip Kotler by
Edition: 8th ed.
Material type: Text Text
Publication details: New Delhi Prentice-Hall of India 1994
Availability: Items available for loan: North Eastern Hill University (6)Call number: 658.8 KOT, ...
2.
Global marketing management by Warren J. Keegan by
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi Prentice-Hall c1995
Availability: Items available for loan: North Eastern Hill University (5)Call number: 658.8 KEE, ...
3.
Marketing management, planning,implementation and control : the Indian context V. S. Ramaswamy and S. Namakumari by
Edition: 2nd ed.
Material type: Text Text
Publication details: Delhi, Macmillan India 1990(reprinted 1995)
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.800954 RAM.
4.
Bottom-up marketing Al Ries and Jack Trout by
Material type: Text Text
Publication details: New York McGraw-GHill Inc. c1989
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 RIE.
5.
Marketing management : integrating theory and practice Tony Proctor by
Material type: Text Text
Publication details: London International Thomson Business Press c1996
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 PRO.
6.
Brand management : the Indian context Y.L.R.Moorthi by
Material type: Text Text
Publication details: New Delhi Vikas Publishing house c1999
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658 MOO.
7.
New product planning by Kenneth B.Kahn by
Material type: Text Text
Publication details: New Delhi Sage Publications 2001
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.5 KAH.
8.
Marketing management C.B. Mamoria and S. Mamoria by
Edition: 11th ed.
Material type: Text Text
Publication details: Allahabad Kitab Mahal Agencies 1997
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.8 MAM, ...
9.
Marketing management : comprehensive text, best practices and corporate insights Arun Kumar and N. Meenakshi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing 2008
Online resources:
Availability: Items available for loan: North Eastern Hill University (4)Call number: 658.8 KUM , ...
10.
Product management in India Ramanuj Majumdar by
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi PHI Learning 2011
Online resources:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.50954 MAJ.
11.
New strategic brand management : advanced insights and strategic thinking Jean-Noël Kapferer by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2012
Online resources:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.827 KAP.
12. Books
Product policy and brand management : text and cases A. K. Chitale and Ravi Gupta by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Delhi: PHI Learning Private Limited 2017
Online resources:
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.5 CHI, ...