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1.
Brand management : the Indian context Y.L.R.Moorthi by
Material type: Text Text
Publication details: New Delhi Vikas Publishing house c1999
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658 MOO.
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2. Books
Product policy and brand management : text and cases A. K. Chitale and Ravi Gupta by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Delhi: PHI Learning Private Limited 2017
Online resources:
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.5 CHI, ...
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