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1.
Advertising management by David A. Aaker, Rajeev Batra and John G.Myers by
  • Aaker, David A
  • Batra, Rajeev
  • Myers, John G
Edition: 4th ed.
Material type: Text Text
Publication details: New Delhi Prentice-Hall of India 1995
Availability: Items available for loan: North Eastern Hill University (3)Call number: 659.1 AAK, ...
2.
Press and advertisers yearbook
Material type: Text Text
Publication details: New Delhi INFA Publications v.1____19___
Other title:
  • Infa Press and advertisers year book
Availability: Items available for loan: North Eastern Hill University (10)Call number: 070.02554 PRE, ...
3.
Advertisers handbooks
Material type: Text Text
Publication details: New Delhi Indraprastha Prakashan v.1 -- 19 --
Availability: Items available for reference: North Eastern Hill University: Not for loan (1)Call number: R 659.10202 ADV.
4.
Marketing of banking services Rajeev K Seth by
  • Seth, Rajeev K
Material type: Text Text
Publication details: Delhi Macmillan India 1997
Availability: Items available for loan: North Eastern Hill University (1)Call number: 332.17 SET.
5.
English Language in Advertising by
  • Indubala H. Pandya
Edition: 1977
Material type: Text Text
Publication details: Delhi S.Balwant 1977
Availability: Items available for loan: North Eastern Hill University (1)Call number: 428 PAN.
6.
Bharatiya vigyapan mein naitikta Madhu Agrawal by
  • Agrawal, Madhu
Material type: Text Text
Publication details: New Delhi Prakashan Vibhag 1995
Availability: Items available for loan: North Eastern Hill University (1)Call number: H 659.101 AGA.
7.
Advertising management: concepts and cases by Manendra Mohan by
  • Mamendra, Mohan
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill c1989
Availability: Items available for loan: North Eastern Hill University (2)Call number: 659.1 MAN, ...
8.
Complete advertising and marketing handbook: your twenty-first century advertising and marketing manual is available right now Herschell Gordon Lewis by
  • Lewis, Herschell Gordon
Material type: Text Text
Publication details: Chennai East West Books c1998
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.8 LEW, ...
9.
Advertising theory and practice by C. H. Sandage and Vernlon Fryburger by
  • Sandage, C. H
  • Fryburger, Vernon
Edition: 11th ed.
Material type: Text Text
Publication details: Bombay D. B. Tarapore Sons c1975
Availability: Items available for loan: North Eastern Hill University (1)Call number: 659.1 SAN.
10.
Advertising by Franks Jefkins; rev. and edited by Daniel Yadin by
  • Jefkins, Franks
  • Yadin, Daniel
Edition: 4th ed.
Material type: Text Text
Publication details: New York Prentice-Hall 2013
Availability: Items available for loan: North Eastern Hill University (3)Call number: 659.1 JEF, ...
11.
Corporate communications : a 21st century primer Joseph Fernandez by
  • Fernandez, Joseph
Material type: Text Text
Publication details: London Sage Publications 2004
Availability: Items available for loan: North Eastern Hill University (1)Call number: 659 FER.
12.
Marketing mantra : the real story of direct marketing in India by Vaswar Das Gupta by
  • Dasgupta, Vaswar
Material type: Text Text
Publication details: New Delhi Prentice-Hall c1998
Availability: Items available for loan: North Eastern Hill University (2)Call number: 380.0954 DAS, ...
13.
Integrated advertising, promotion and marketing communications by Kenneth E. Clow and Donald Baack by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 2nd ed.
Material type: Text Text
Publication details: Delhi Prentice-Hall of India c2004
Availability: Items available for loan: North Eastern Hill University (1)Call number: 659.1 CLO.
14.
Advertising and media Himanshu, Pant by
  • Pant, Himanshu
Material type: Text Text
Publication details: Jaipur ABD Publishers 2007
Availability: Items available for loan: North Eastern Hill University (1)Call number: 302.23 .
15.
Avertising and media management edited by Meena Devi by
  • Devi, Meena
Material type: Text Text
Publication details: New Delhi Alfa Publications 2009
Availability: Items available for loan: North Eastern Hill University (1)Call number: 651.9 .
16.
Advertising and media research S K Malhotra by
  • Malhotra, S.K
Material type: Text Text
Publication details: New Delhi OMEGA Publication 2006
Availability: Items available for loan: North Eastern Hill University (1)Call number: 659.13 MAL .
17.
Advertising promotion and mass media T. Prakash by
  • Prakash, T
Material type: Text Text
Publication details: New Delhi Navyug Publishers 2008
Availability: Items available for loan: North Eastern Hill University (1)Call number: 302.230954 PRA .
18.
Business journalism Sanjeev Soori by
  • Soori, Sanjeev
Material type: Text Text
Publication details: New Delhi Axis Publications 2010
Availability: Items available for loan: North Eastern Hill University (1)Call number: 659.1965 SOO .
19.
Crisis communications: a casebook approach Kathleen Fearn-Banks by
  • Fearn-Banks, Kathleen
Edition: 4th ed.
Material type: Text Text
Publication details: New York Routledge 2011
Availability: Items available for loan: North Eastern Hill University (1)Call number: 659.29302 FEA-BAN .
20. Books
And now a few words from me : advertising's leading critic lays down the law, once and for all Garfield, Bob by
  • Garfield, Bob
Material type: Text Text
Language: English
Publication details: New York McGraw-Hill 2003
Availability: Items available for loan: North Eastern Hill University (1)Call number: 659.1 GAR.
21.
Advertising planning and implementation Sharma Sangeeta and Raghuvir Singh by
  • Sharma, Sangeeta
Material type: Text Text
Publication details: New Delhi PHI Learning 2013
Availability: Items available for loan: North Eastern Hill University (3)Call number: 659.111 SHA , ...
22.
Sales promotion and advertising management M. N. Mishra by
  • Mishra, M. N
Edition: 2nd ed.
Material type: Text Text
Publication details: Mumbai Himalaya Publishing House 1995
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.82 MIS.
23. Books
Advertising Iain MacRury by
  • MacRury, Iain
Series: Routledge introductions to media and communications
Material type: Text Text
Language: English
Publication details: London Routledge 2009
Availability: Items available for loan: North Eastern Hill University (2)Call number: 659.1 MAC, ...
24. Books
Principles of advertising : a global perspective Monle Lee and Carla Johnson by
  • Lee, Monle
  • Johnson, Carla
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York Routledge 2015
Availability: Items available for loan: North Eastern Hill University (2)Call number: 659.1 LEE, ...
25. Books
Advertising and brand building : principles and case studies edited by K. Pongiannan by
  • Pongiannan, K. ed
Material type: Text Text
Language: English
Publication details: New Delhi New Century Publications 2012
Availability: Items available for loan: North Eastern Hill University (1)Call number: 659.1 PON.
26. Books
Mediating the tourist experience : from brochures to virtual encounter edited by Jo-Anne Lester and Caroline Scarles by
  • Lester, Jo-Anne ed
  • Scarles, Caroline ed
Series: Current developments in the geographies of leisure and tourism
Material type: Text Text
Language: English
Publication details: London Routledge 2013
Availability: Items available for loan: North Eastern Hill University (1)Call number: 659.1991 MED.
27. Books
Advertising creative : strategy, copy, design Tom Altstiel and Jean Grow by
  • Altstiel, Tom
  • Grow, Jean
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Los Angeles SAGE 2017
Availability: Items available for loan: North Eastern Hill University (1)Call number: 659.1 ALT.
28. Books
Language of advertising A. R. Fatihi by
  • Fatihi, A. R
Material type: Text Text
Language: English
Publication details: New Delhi Lakshi Publishers 2014
Availability: Items available for loan: North Eastern Hill University (3)Call number: 659.1014 FAT, ...
29. Books
Digital yug mein mass culture aur vigyapan Jagdishwar Chaturvedi by
  • Chaturvedi, Jagdishwar
  • Singh, Sudha
Material type: Text Text
Language: English
Publication details: New Delhi Anamika Publishers 2010
Availability: Items available for loan: North Eastern Hill University (1)Call number: H 306.029 CHA.
30. Thesis
Semiotics in advertisement : gender, consumer culture and representation by
  • Anish, Saba
  • Sharma, Dwijen [Supervisor/Guide]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Tura Department of English, NEHU 2020
Dissertation note: Ph.D
Availability: Items available for reference: North Eastern Hill University: Not for loan (1)Call number: DS 659.1014 ANI.
31. Books
Adhunik vigyapan aur jansampark by U. C. Gupta by
  • Gupta, U. C
Material type: Text Text
Language: English
Publication details: New Delhi Arjun Publishing 2012
Availability: Items available for loan: North Eastern Hill University (1)Call number: H 381.3 GUP.
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