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1.
Marketing management, planning,implementation and control : the Indian context V. S. Ramaswamy and S. Namakumari by
  • Ramaswamy, V. S
  • Namakumari, S
Edition: 2nd ed.
Material type: Text Text
Publication details: Delhi, Macmillan India 1990(reprinted 1995)
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.800954 RAM.
2.
Strategic marketing management : concepts and cases; an Indian context, by Rakesh Khurana and A N Ravichandran Rakesh Khurana by
  • Khurana, Rakesh
Material type: Text Text
Publication details: Delhi Global Business Press c1995
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.800954 KHU.
3.
Organising rural business : policy, planning and management by
  • Rajagopal
Material type: Text Text
Publication details: New Delhi Sage Publications c1995
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.0220954 RAJ.
4. Books
Marketing management : an Indian perspective VIjay Prakash Anand by
  • Anand, Vijay Prakash
Material type: Text Text
Language: English
Publication details: Delhi Biztantra 2013
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.800954 ANA.
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