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1.
Fundamentals of marketing by William J. Stanton, Michael J. Etzel and Bruce J. Walker by
  • Stanton, William J
  • J. Etzel, Michael
  • Walker J Bruce
Series: McGraw-Hill series
Edition: 10th ed.
Material type: Text Text
Publication details: New York, McGraw Hill c1991
Availability: Items available for loan: North Eastern Hill University (7)Call number: 658.8 STA, ...
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2.
Global marketing management by Warren J. Keegan by
  • Keegan, Warren J
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi Prentice-Hall c1995
Availability: Items available for loan: North Eastern Hill University (5)Call number: 658.8 KEE, ...
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3.
Marketing research : measurement and method by Donald S. Tull and Del I. Hawkins by
  • Tull, Donald S
  • Hawkins, Del I
Edition: 6th ed.
Material type: Text Text
Publication details: New Delhi Prentice-Hall of India 1996
Availability: Items available for loan: North Eastern Hill University (7)Call number: 658.83 TUL, ...
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4.
Marketing : concepts and strategies William M. Pride and O. C. Ferrell by
  • Pride, William M
  • Ferrell, O. C
Edition: 6th ed.
Material type: Text Text
Publication details: Boston Houghton Mifflin c1989
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.8 PRI, ...
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5.
Strategic marketing : a European approach by Jean-Jacques Lambin by
  • Lambin, Jean-Jacques
Series: Marketing for professionals
Material type: Text Text
Publication details: London, McGraw-Hill c1993
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.80094 LAM.
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6.
Managing services marketing text and readings by John E. G. Bateson by
  • Bateson, John E. G
Edition: 3rd ed.
Material type: Text Text
Publication details: New York Dryden Press c1995
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 BAT.
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7.
Retail marketing management David Gilbert by
  • Gilbert, David
Material type: Text Text
Publication details: England Pearson Education c1999
Availability: Items available for loan: North Eastern Hill University (4)Call number: 658.87 GIL, ...
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8.
Brand management : the Indian context Y.L.R.Moorthi by
  • Moorthi, Y.L. R
Material type: Text Text
Publication details: New Delhi Vikas Publishing house c1999
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658 MOO.
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9.
Strategic marketing : a guide for developing sustainable competitive advantage by M.J. Xavier by
  • Xavier, M.J
Material type: Text Text
Publication details: New Delhi Response Books 1999
Availability: Items available for loan: North Eastern Hill University (3)Call number: 658.8 XAV, ...
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10.
Basic marketing by William G. Zikmund. by
  • Zikmund,William G
  • D'Amico,Michael
Material type: Text Text
Publication details: New York West publishing company c1996
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 ZIK.
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11.
Managing for marketing excellence by
  • Chaston, Ian
Material type: Text Text
Publication details: New Delhi McGrahill book c1990
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 CHA.
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12.
World class selling : the science of selling, the complete selling process Roy E.Chitwood by
  • Chitwood, Roy E
Material type: Text Text
Publication details: Delhi Jaico Publishing House 1997
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.85 CHI.
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13.
Marketing management C.B. Mamoria and S. Mamoria by
  • Mamoria, C.B
  • Mamoria, S
Edition: 11th ed.
Material type: Text Text
Publication details: Allahabad Kitab Mahal Agencies 1997
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.8 MAM, ...
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14. Books
Marketing management Philip Kotler by
  • Kotler, Philip
  • Keller, Kevin Lane
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: Delhi Pearson Education 2003
Online access:
Availability: Items available for loan: North Eastern Hill University (47)Call number: 658.8 KOT, ... Not available: North Eastern Hill University: Checked out (1).
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15.
Wining the marketing war: a field manual for business leaders Gerald A. Michaelson by
  • Michaelson, Gerald A
Material type: Text Text
Publication details: Delhi Macmillan c1999
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.8 MIC, ...
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16.
IEBM Encycyclopedia of marketing edited by Michael J. Baker by
  • Baker, Michael J
Series: IEBM Handbook series
Material type: Text Text
Publication details: London Interfnational Thomson Business Press c1999
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8003 IEB.
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17.
Marketing channel management : a customer centric approach by Pingali Venugopal by
  • Venugopal ,Pingali
Material type: Text Text
Publication details: New Delhi Response Books c2001
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.84 VEN.
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18.
Service management and operations by Cengiz Haksever...[et al.] by
  • Haksever, Cengiz
Edition: 2nd ed.
Material type: Text Text
Publication details: Singapore Person Education 2005
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 SER. Not available: North Eastern Hill University: Damaged (1).
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19.
Marketing research Suja R.Nair by
  • Nair, Suja.R
Material type: Text Text
Publication details: Bangalore Himalaya Publishing 2007
Online access:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.83 .
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20. Books
Marketing strategy O. C. Ferrell and Michael D. Hartline. by
  • Ferrell,O.C
  • Hartline, Michael D
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: United States: South-Western Cengage Learning, 2008
Availability: Items available for loan: North Eastern Hill University (3)Call number: 658.8 FER , ...
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21.
Marketing management : comprehensive text, best practices and corporate insights Arun Kumar and N. Meenakshi by
  • Kumar, Arun
  • Meenakshi, N
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing 2008
Online access:
Availability: Items available for loan: North Eastern Hill University (4)Call number: 658.8 KUM , ...
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22.
Services marketing Govind Apte by
  • Apte, Govind
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2009
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Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.8 APT , ...
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23.
Marketing : marketing in the 21st century by Joel R.Evans and Borry Berman by
  • Evans, Joel R
  • Berman, Borry
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Biztantra 2003
Online access:
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.80905 EVA , ...
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24.
Marketing management : a decision-making approach Pingali Venugopal by
  • Venugopal, Pingali
Material type: Text Text
Publication details: New Delhi SAGE Publications 2010
Online access:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 .
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25.
Services : marketing, operations, and management Vinnie Jauhari and Kirti Dutta by
  • Jauhari, Vinnie
  • Dutta, Kirti
Material type: Text Text
Publication details: New Delhi Oxford University Press 2009
Online access:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 JAU.
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26.
Mastering the rules of competitive strategy : a resource guide for managers Norton Paley by
  • Paley, Norton
Material type: Text Text
Publication details: New York Auerbach Publications 2008
Online access:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 PAL.
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27.
International marketing management : text and cases U. C. Mathur by
  • Mathur, U. C
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi SAGE Publications 2011
Online access:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.84 MAT.
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28.
Managing marketing : an applied approach Noel Capon and Siddharth Shekhar Singh by
  • Capon, Noel
  • Singh, Siddharth Shekhar
Material type: Text Text
Publication details: New Delhi Wiley 2014
Online access:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 CAP.
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29.
Relationship marketing : concept, theories and cases Supriya Biswas by
  • Biswas, Supriya
Material type: Text Text
Publication details: New Delhi PHI Learning 2011
Online access:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.812 BIS.
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30.
Strategic retail management Srini R. Srinivasan by
  • Srinivasan, Srini R
Material type: Text Text
Publication details: New Delhi Biztantra 2010
Online access:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.87 SRI.
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31. Books
Marketing management : concepts cases challenges and trends by M.Govindarajan by
  • Govindarajan,M
Edition: 2nd.ed.
Material type: Text Text
Language: English
Publication details: New Delhi PHI Learning 2007
Availability: Items available for loan: North Eastern Hill University (3)Call number: 658.8 GOV, ...
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32. Books
Marketing strategies and management : a sectoral analysis Makarand Upadhyaya by
  • Upadhyaya, Makarand
Material type: Text Text
Language: English
Publication details: New Delhi New Century Publications 2014
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Availability: Items available for loan: North Eastern Hill University (5)Call number: 658.8 UPA, ...
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33. Books
Marketing management : text and cases Rajiv Lal, John A. Quelch and V. Kasturi Rangan by
  • Lal, Rajiv
  • Quelch, John A
  • Rangan, V. Kasturi
Material type: Text Text
Language: English
Publication details: New Delhi Tata McGraw Hill Education 2005
Online access:
Availability: Items available for loan: North Eastern Hill University (5)Call number: 658.8 LAL, ...
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34. Books
Global marketing management Masaaki Kotabe and Kristiaan Helsen by
  • Kotabe, Masaaki
  • Helsen, Kristiaan
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi John Wiley & Sons 2011
Online access:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 KOT.
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35. Books
Marketing management : an Indian perspective VIjay Prakash Anand by
  • Anand, Vijay Prakash
Material type: Text Text
Language: English
Publication details: Delhi Biztantra 2013
Online access:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.800954 ANA.
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36. Books
Strategic market management : global perspectives David A Aaker and Damien McLoughlin by
  • Aaker, David A
  • McLoughlin, Damien
Material type: Text Text
Language: English
Publication details: New Delhi Wiley 2014
Online access:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 AAK.
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37. Books
No cover image available No cover image available
Managing and marketing of financial services
Material type: Text Text
Language: English
Publication details: New Delhi Taxmann Publications 2007
Online access:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 IND.
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38. Books
Taxmann's marketing management Priyanka Gite by
  • Gite, Priyanka
Material type: Text Text
Language: English
Publication details: New Delhi Taxmann Publications 2013
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Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.8 GIT, ...
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39. Books
Strategic view of marketing : a detail study of strategic marketing (text and cases) Jayant Isaac by
  • Isaac, Jayant
Material type: Text Text
Language: English
Publication details: Mumbai Himalaya Publishing House 2012
Online access:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.802 ISA.
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40. Books
Brand management practices : issues and trends K. Sasikumar and K. S. Chandrasekar by
  • Sasikumar, K
Material type: Text Text
Language: English
Publication details: Mumbai Himalaya Publishing House 2019
Online access:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.827 SAS.
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