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1. Books
Marketing research by David A. Aaker and George S. Day by
  • Aaker, David A
  • Day, George S
  • Kumar, V
  • Leone, Robert P
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York John Wiley 1990
Online access:
Availability: Items available for loan: North Eastern Hill University (3)Call number: 658.83 AAK, ...
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2. Books
Strategic market management : global perspectives David A Aaker and Damien McLoughlin by
  • Aaker, David A
  • McLoughlin, Damien
Material type: Text Text
Language: English
Publication details: New Delhi Wiley 2014
Online access:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 AAK.
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