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1.
Marketing research : methodological foundations by Gilbert A Churchill by
  • Churchill, Gilbert A
Edition: 3rd ed.
Material type: Text Text
Publication details: Chicago Dryden Press c1983
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.83 CHU .
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2.
Managing services marketing text and readings by John E. G. Bateson by
  • Bateson, John E. G
Edition: 3rd ed.
Material type: Text Text
Publication details: New York Dryden Press c1995
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 BAT.
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