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1.
Geography and planning Peter Scott by
Material type: Text Text
Publication details: London Hutchinson 1970 [reprinted 1971]
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.83 SCO.
2.
Marketing research : methodological foundations by Gilbert A Churchill by
Edition: 3rd ed.
Material type: Text Text
Publication details: Chicago Dryden Press c1983
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.83 CHU .
3.
Fundamentals of marketing by William J. Stanton, Michael J. Etzel and Bruce J. Walker by Series: McGraw-Hill series
Edition: 10th ed.
Material type: Text Text
Publication details: New York, McGraw Hill c1991
Availability: Items available for loan: North Eastern Hill University (7)Call number: 658.8 STA, ...
4.
Marketing management : analysis, planning, implementation and control Philip Kotler by
Edition: 8th ed.
Material type: Text Text
Publication details: New Delhi Prentice-Hall of India 1994
Availability: Items available for loan: North Eastern Hill University (6)Call number: 658.8 KOT, ...
5.
Marketing research : how to strategically use and implement the latest research techniques for successful marketing Sangeeta Ageawal by
Material type: Text Text
Publication details: Delhi Global Business Press 1994
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.83 AGR.
6.
Global marketing management by Warren J. Keegan by
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi Prentice-Hall c1995
Availability: Items available for loan: North Eastern Hill University (5)Call number: 658.8 KEE, ...
7.
Marketing research : measurement and method by Donald S. Tull and Del I. Hawkins by
Edition: 6th ed.
Material type: Text Text
Publication details: New Delhi Prentice-Hall of India 1996
Availability: Items available for loan: North Eastern Hill University (7)Call number: 658.83 TUL, ...
8.
Marketing management, planning,implementation and control : the Indian context V. S. Ramaswamy and S. Namakumari by
Edition: 2nd ed.
Material type: Text Text
Publication details: Delhi, Macmillan India 1990(reprinted 1995)
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.800954 RAM.
9.
Strategic marketing management : concepts and cases; an Indian context, by Rakesh Khurana and A N Ravichandran Rakesh Khurana by
Material type: Text Text
Publication details: Delhi Global Business Press c1995
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.800954 KHU.
10.
Basic marketing : a managerial approach by E.Jerome McCarthy and William D. Perreault by Series: Irwin series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: New Delhi Universal Book Stall c1987
Availability: Items available for loan: North Eastern Hill University (2)Call number: 380 McC, ...
11.
Marketing : concepts and strategies William M. Pride and O. C. Ferrell by
Edition: 6th ed.
Material type: Text Text
Publication details: Boston Houghton Mifflin c1989
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.8 PRI, ...
12.
Practical approach to market management Stephen Morse by
Material type: Text Text
Publication details: London Mcgraw-Hill c1967
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 MOR.
13.
Marketing revolution : a radical manifesto for dominating the marketplace by Kevin J. Clancy & Robert S. Shulman by
Material type: Text Text
Publication details: [s.l.] Harper Business c1991
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 CLA.
14.
Organization and management R.D.Agarwal by
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill c1982
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.4 AGR, ...
15.
Organising rural business : policy, planning and management by
Material type: Text Text
Publication details: New Delhi Sage Publications c1995
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.0220954 RAJ.
16.
Marketing : concepts and strategies Sally Dibb ...[et al.] by
Edition: 3rd ed.
Material type: Text Text
Publication details: New York, Houghton Mifflin c1997
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 MAR.
17.
Bottom-up marketing Al Ries and Jack Trout by
Material type: Text Text
Publication details: New York McGraw-GHill Inc. c1989
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 RIE.
18.
Strategic marketing : a European approach by Jean-Jacques Lambin by Series: Marketing for professionals
Material type: Text Text
Publication details: London, McGraw-Hill c1993
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.80094 LAM.
19.
Managing services marketing text and readings by John E. G. Bateson by
Edition: 3rd ed.
Material type: Text Text
Publication details: New York Dryden Press c1995
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 BAT.
20.
Retail marketing management David Gilbert by
Material type: Text Text
Publication details: England Pearson Education c1999
Availability: Items available for loan: North Eastern Hill University (4)Call number: 658.87 GIL, ...
21.
Brand management : the Indian context Y.L.R.Moorthi by
Material type: Text Text
Publication details: New Delhi Vikas Publishing house c1999
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658 MOO.
22.
Strategic marketing : a guide for developing sustainable competitive advantage by M.J. Xavier by
Material type: Text Text
Publication details: New Delhi Response Books 1999
Availability: Items available for loan: North Eastern Hill University (3)Call number: 658.8 XAV, ...
23.
Basic marketing by William G. Zikmund. by
Material type: Text Text
Publication details: New York West publishing company c1996
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 ZIK.
24.
Managing for marketing excellence by
Material type: Text Text
Publication details: New Delhi McGrahill book c1990
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 CHA.
25.
World class selling : the science of selling, the complete selling process Roy E.Chitwood by
Material type: Text Text
Publication details: Delhi Jaico Publishing House 1997
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.85 CHI.
26.
Marketing management C.B. Mamoria and S. Mamoria by
Edition: 11th ed.
Material type: Text Text
Publication details: Allahabad Kitab Mahal Agencies 1997
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.8 MAM, ...
27. Books
Marketing management Philip Kotler by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: Delhi Pearson Education 2003
Online resources:
Availability: Items available for loan: North Eastern Hill University (47)Call number: 658.8 KOT, ... Not available: North Eastern Hill University: Checked out (1).
28.
Wining the marketing war: a field manual for business leaders Gerald A. Michaelson by
Material type: Text Text
Publication details: Delhi Macmillan c1999
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.8 MIC, ...
29.
IEBM Encycyclopedia of marketing edited by Michael J. Baker by Series: IEBM Handbook series
Material type: Text Text
Publication details: London Interfnational Thomson Business Press c1999
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8003 IEB.
30.
Marketing channel management : a customer centric approach by Pingali Venugopal by
Material type: Text Text
Publication details: New Delhi Response Books c2001
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.84 VEN.
31.
Service management and operations by Cengiz Haksever...[et al.] by
Edition: 2nd ed.
Material type: Text Text
Publication details: Singapore Person Education 2005
Availability: Not available: North Eastern Hill University: Checked out (1). North Eastern Hill University: Damaged (1).
32.
Essentials of marketing: a global managerial approach William D.Perreault and E.Jerome McCarthy by
Material type: Text Text
Publication details: New York
Availability: Items available for loan: North Eastern Hill University (3)Call number: 658.8 PER, ...
33.
Marketing research Suja R.Nair by
Material type: Text Text
Publication details: Bangalore Himalaya Publishing 2007
Online resources:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.83 .
34.
Marketing management : a south Asian perspective by Philip Kotler ... [et al.] by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Person Education 2003
Availability: Items available for loan: North Eastern Hill University (8)Call number: 658.83954 MAR , ...
35. Books
Marketing strategy O. C. Ferrell and Michael D. Hartline. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: United States: South-Western Cengage Learning, 2008
Availability: Items available for loan: North Eastern Hill University (3)Call number: 658.8 FER , ...
36.
Marketing management : comprehensive text, best practices and corporate insights Arun Kumar and N. Meenakshi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing 2008
Online resources:
Availability: Items available for loan: North Eastern Hill University (4)Call number: 658.8 KUM , ...
37. Books
Marketing management : text and cases Tapan K. Panda by
Material type: Text Text
Publication details: New Delhi Excel Books 2010
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.800954 PAN , ...
38.
Services marketing Govind Apte by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2009
Online resources:
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.8 APT , ...
39.
International marketing: managing worldwide operations in a changing international environment by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Bizantra 2003
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 LAS .
40.
Marketing : marketing in the 21st century by Joel R.Evans and Borry Berman by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Biztantra 2003
Online resources:
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.80905 EVA , ...
41.
Rural marketing book by Pradeep Kashyap and Sidhartha Raut by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Biztantra 2010
Online resources:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8091734 KAS .
42.
Marketing management : a decision-making approach Pingali Venugopal by
Material type: Text Text
Publication details: New Delhi SAGE Publications 2010
Online resources:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 .
43.
Marketing management : global perspective indian context V. S. Ramaswamy and S. Namakumari by
Edition: 4th ed.
Material type: Text Text
Publication details: Bangalore Macmillan Publishers India 2010
Online resources:
Availability: Items available for loan: North Eastern Hill University (7)Call number: 658.8 , ...
44.
Handbook of hospitality marketting management edited by Haemoon Oh and Abraham Pizam by
Material type: Text Text
Publication details: New York RoutledgeTaylor and Francis Group 2008
Online resources:
Availability: Items available for loan: North Eastern Hill University (2)Call number: 647.940688 HAN , ...
45.
Services : marketing, operations, and management Vinnie Jauhari and Kirti Dutta by
Material type: Text Text
Publication details: New Delhi Oxford University Press 2009
Online resources:
Availability: Not available: North Eastern Hill University: Checked out (1).
46.
Mastering the rules of competitive strategy : a resource guide for managers Norton Paley by
Material type: Text Text
Publication details: New York Auerbach Publications 2008
Online resources:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 PAL.
47.
International marketing management : text and cases U. C. Mathur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi SAGE Publications 2011
Online resources:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.84 MAT.
48.
Managing marketing : an applied approach Noel Capon and Siddharth Shekhar Singh by
Material type: Text Text
Publication details: New Delhi Wiley 2014
Online resources:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 CAP.
49.
Relationship marketing : concept, theories and cases Supriya Biswas by
Material type: Text Text
Publication details: New Delhi PHI Learning 2011
Online resources:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.812 BIS.
50.
Strategic retail management Srini R. Srinivasan by
Material type: Text Text
Publication details: New Delhi Biztantra 2010
Online resources:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.87 SRI.