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1. Books
Aaker on branding : 20 principles that drive success David Aaker by
Material type: Text Text
Language: English
Publication details: Los Angeles SAGE 2015
Online resources:
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.827 AAK, ...
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2. Books
Advertising and brand building : principles and case studies edited by K. Pongiannan by
Material type: Text Text
Language: English
Publication details: New Delhi New Century Publications 2012
Online resources:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 659.1 PON.
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3. Books
Brand management practices : issues and trends K. Sasikumar and K. S. Chandrasekar by
Material type: Text Text
Language: English
Publication details: Mumbai Himalaya Publishing House 2019
Online resources:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.827 SAS.
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