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Strategic marketing communications : new ways to build and integrate communication Paul Smith, Chris Berry and Alan Pulford by
Material type: Text Text
Publication details: London Kegan Page Limited c1997
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.800285 SMI.
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2.
Strategy pathfinder : core concepts and live cases by Duncan Angwin, Stephen Cummings , and Chris Smith by
Edition: 2nd ed.
Material type: Text Text
Publication details: Chichester John Wiley & Sons 2011
Online resources:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.4012 .
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