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1. Books
Customer relationship management : a strategic approach to marketing Kaushik Mukerjee ; foreword by Jagdish N. Sheth by
Material type: Text Text
Language: English
Publication details: New Delhi Prentice-Hall of India 2009
Online resources:
Availability: Items available for loan: North Eastern Hill University (6)Call number: 658.812 MUK, ...
2.
Customer relationship management : emerging concepts, tools and applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill 2001
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.812 CUS .
3. Books
4A's of marketing : creating value for customers, companies and society Jagdish N. Sheth and Rajendra S. Sisodia by
Material type: Text Text
Language: English
Publication details: New York Routledge 2012
Online resources:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8023 SHE.