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1.
Marketing : concepts and strategies William M. Pride and O. C. Ferrell by
Edition: 6th ed.
Material type: Text Text
Publication details: Boston Houghton Mifflin c1989
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.8 PRI, ...
2. Books
Marketing strategy O. C. Ferrell and Michael D. Hartline. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: United States: South-Western Cengage Learning, 2008
Availability: Items available for loan: North Eastern Hill University (3)Call number: 658.8 FER , ...
3. Books
Business ethics : ethical decision making and cases O.C. Ferrrel, John Paul Fraedrich and Linda Ferrell. by
Material type: Text Text
Language: English
Publication details: New Delhi: Biztantra, 2009
Availability: Items available for loan: North Eastern Hill University (2)Call number: 174.4 FER , ...
4. Books
Business ethics:new challenges for business schools and corporate leaders edited by Robert A. Peterson and O. C. Ferrell. by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited, 2009
Availability: Items available for loan: North Eastern Hill University (4)Call number: 174.4 BUS , ...