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1.
Integrated advertising, promotion and marketing communications by Kenneth E. Clow and Donald Baack by
Edition: 2nd ed.
Material type: Text Text
Publication details: Delhi Prentice-Hall of India c2004
Availability: Items available for loan: North Eastern Hill University (1)Call number: 659.1 CLO.
2. Books
Services marketing : operation, management, and strategy Kenneth E. Clow and David L. Kurtz by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi Biztantra 2003
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.8 CLO , ...