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1.
Managing services marketing text and readings by John E. G. Bateson by
Edition: 3rd ed.
Material type: Text Text
Publication details: New York Dryden Press c1995
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 BAT.
2.
Services, marketing and management Audrey Gilmore by
Material type: Text Text
Publication details: New Delhi. Sage Publication. 2003
Availability: Items available for loan: North Eastern Hill University (3)Call number: 658.8 GIL, ...
3.
Service management and operations by Cengiz Haksever...[et al.] by
Edition: 2nd ed.
Material type: Text Text
Publication details: Singapore Person Education 2005
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 SER. Not available: North Eastern Hill University: Damaged (1).
4.
International marketing: managing worldwide operations in a changing international environment by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Bizantra 2003
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 LAS .
5. Books
Services marketing : operation, management, and strategy Kenneth E. Clow and David L. Kurtz by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi Biztantra 2003
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.8 CLO , ...
6. Books
Service management and marketing : customer management in service competition Christian Gronroos. by Series: Wiley Student Edition
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley India Pvt Ltd, 2007
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.8 GRO , ...
7.
Services : marketing, operations, and management Vinnie Jauhari and Kirti Dutta by
Material type: Text Text
Publication details: New Delhi Oxford University Press 2009
Online resources:
Availability: Items available for loan: North Eastern Hill University (1)Call number: 658.8 JAU.
8. Books
Understanding services management : integrating marketing, organisational behaviour, operations and human resource management edited by William J. Glynn and James G. Barnes by
Material type: Text Text
Language: English
Publication details: New Delhi Prentice-Hall of India 2007
Online resources:
Availability: Items available for loan: North Eastern Hill University (3)Call number: 658.5 UND, ...
9. Books
Services marketing and management (for M.B.A., P.G. Diploma in Business Administration and other management courses) B. Balaji by
Edition: 2nd rev. ed.
Material type: Text Text
Language: English
Publication details: New Delhi S. Chand & Company 2021
Online resources:
Availability: Items available for loan: North Eastern Hill University (2)Call number: 658.8 BAL, ...