Central Library, North-Eastern Hill University, Shillong 793022, Meghalaya, India Search for 'su:{Marketing- Management }'

Geography and planning

By Scott, Peter.
London Hutchinson 1970 .
192p.; 22cm.

]]> Place hold on Geography and planning

Marketing research : methodological foundations

]]> By Churchill, Gilbert A.
Chicago Dryden Press 1983 .
xxi, 756p.; 26cm. , Library has 14th ed. also 003060608X

]]> Place hold on Marketing research : methodological foundations

Fundamentals of marketing

]]> By Stanton, William J..
New York, McGraw Hill 1991 .
[28],697p.; 26cm.- 0070610150

]]> Place hold on Fundamentals of marketing

Marketing management : analysis, planning, implementation and control

]]> By Kotler, Philip.
New Delhi Prentice-Hall of India 1994 .
xxx, 801p.; 26cm. 8120308778

]]> Place hold on Marketing management : analysis, planning, implementation and control

Marketing research : how to strategically use and implement the latest research techniques for successful marketing

]]> By Agrawala, Sangeeta.
Delhi Global Business Press 1994 .
vii,326p.; 25cm. 8172400683

]]> Place hold on Marketing research : how to strategically use and implement the latest research techniques for successful marketing

Global marketing management

]]> By Keegan, Warren J..
New Delhi Prentice-Hall 1995 .
xix,828p.; 24cm. , Library has 7th ed. also 8120309596

]]> Place hold on Global marketing management

Marketing research : measurement and method

]]> By Tull, Donald S..
New Delhi Prentice-Hall of India 1996 .
xviii, 863p. ; 26cm. , a text with cases 8120309618

]]> Place hold on Marketing research : measurement and method

Marketing management, planning,implementation and control : the Indian context

By Ramaswamy, V. S..
Delhi, Macmillan India 1990 .
xx,624p.; 25cm. 03333924398

]]> Place hold on Marketing management, planning,implementation and control : the Indian context

Strategic marketing management : concepts and cases; an Indian context, by Rakesh Khurana and A N Ravichandran

]]> By Khurana, Rakesh.
Delhi Global Business Press 1995 .
ix,257p.; 26cm. 8172400837

]]> Place hold on Strategic marketing management : concepts and cases; an Indian context, by Rakesh Khurana and A N Ravichandran

Basic marketing : a managerial approach

]]> By McCarthy, E. Jerome.
New Delhi Universal Book Stall 1987 .
xviii,749p.: [unumbered],ill.,map; 24cm.- 818527407X

]]> Place hold on Basic marketing : a managerial approach

Marketing : concepts and strategies

]]> By Pride, William M. .
Boston Houghton Mifflin 1989 .
xxxiv,124p.: ill.; 24cm. 039536938X

]]> Place hold on Marketing : concepts and strategies

Practical approach to market management

By Morse,Stephen.
London Mcgraw-Hill 1967 .
254p.:fig.,ill.; 21cm.

]]> Place hold on Practical approach to market management

Marketing revolution : a radical manifesto for dominating the marketplace

]]> By Clancy, Kevin J..
[s.l.] Harper Business 1991 .
ix,814p.; 24cm. 0887304818

]]> Place hold on Marketing revolution : a radical manifesto for dominating the marketplace

Organization and management

]]> By Agrawala, R. D..
New Delhi Tata McGraw-Hill 1982 .
xiv,709p.; 24cm. 0074515063

]]> Place hold on Organization and management

Organising rural business : policy, planning and management

]]> By Rajagopal.
New Delhi Sage Publications 1995 .
184p.:ill.,tables; 21cm. 8170364280

]]> Place hold on Organising rural business : policy, planning and management

Marketing : concepts and strategies

]]> New York, Houghton Mifflin 1997 .
xxi,842p.: ill.; 26cm. 0395790050

]]> Place hold on Marketing : concepts and strategies

Bottom-up marketing

]]> By Ries, Al.
New York McGraw-GHill Inc. 1989 .
xiv,226p.; 15cm. 0452264189

]]> Place hold on Bottom-up marketing

Strategic marketing : a European approach

]]> By Lambin, Jean-Jacques.
London, McGraw-Hill 1993 .
xv,539p.:ill.,fig.,tables;23cm.- 0077077954

]]> Place hold on Strategic marketing : a European approach

Managing services marketing text and readings

]]> By Bateson, John E. G..
New York Dryden Press 1995 .
xvii,680p.: ill.; 26cm. 0030986664

]]> Place hold on Managing services marketing text and readings

Retail marketing management

]]> By Gilbert, David.
England Pearson Education 1999 .
xii, 356p.: ill.,tables; 26cm. 8178080273

]]> Place hold on Retail marketing management

Brand management : the Indian context

]]> By Moorthi, Y.L. R..
New Delhi Vikas Publishing house 1999 .
xi,171p.;24cm. , reprinted 2000 8125907394

]]> Place hold on Brand management : the Indian context

Strategic marketing : a guide for developing sustainable competitive advantage

]]> By Xavier, M.J..
New Delhi Response Books 1999 .
359p.:ill.; 26cm. 0761993215

]]> Place hold on Strategic marketing : a guide for developing sustainable competitive advantage

Basic marketing

]]> By Zikmund,William G..
New York West publishing company 1996 .
xxi,369p.;28cm. -. 0314071458

]]> Place hold on Basic marketing

Managing for marketing excellence

]]> By Chaston, Ian.
New Delhi McGrahill book 1990 .
xii,173p.:ill. ;24cm. - 0077072375

]]> Place hold on Managing for marketing excellence

World class selling : the science of selling, the complete selling process

]]> By Chitwood, Roy E..
Delhi Jaico Publishing House 1997 .
[6],405p.; 22cm. 8172246080

]]> Place hold on World class selling : the science of selling, the complete selling process

Marketing management

]]> By Mamoria, C.B..
Allahabad Kitab Mahal Agencies 1997 .
viii, 633p.; 21cm. 8122500242

]]> Place hold on Marketing management

Marketing management

]]> By Kotler, Philip.
Delhi Pearson Education 2003 .
xxix,706p.:col.ill.; , Library has 10th,11th,13th ed. and 15th ed by Philip Kotler and Kevin Lane Keller 23cm..
9789332557185

]]> Place hold on Marketing management

Wining the marketing war: a field manual for business leaders

]]> By Michaelson, Gerald A..
Delhi Macmillan 1999 .
xv,282p.; 26cm. 0333933737

]]> Place hold on Wining the marketing war: a field manual for business leaders

IEBM Encycyclopedia of marketing

]]> London Interfnational Thomson Business Press 1999 .
xiii,865p.:table; 26cm. 1861523041

]]> Place hold on IEBM Encycyclopedia of marketing

Marketing channel management : a customer centric approach

]]> By Venugopal ,Pingali.
New Delhi Response Books 2001 .
187p. ;21cm.- , includes index 0761995501

]]> Place hold on Marketing channel management : a customer centric approach

Service management and operations

]]> Singapore Person Education 2005 .
xviii, 584p. ; 26cm. 8129700271

]]> Place hold on Service management and operations

Essentials of marketing: a global managerial approach

]]> By Perreault, William D..
New York .
11.5cm. , 1 CD 0072964642

]]> Place hold on Essentials of marketing: a global managerial approach

Marketing research

]]> By Nair, Suja.R..
Bangalore Himalaya Publishing 2007 .
276p.; 26 cm..
81-7866-609-X

]]> Place hold on Marketing research

Marketing management : a south Asian perspective

New Delhi Person Education 2003 .
xlvii128p. ; 21cm..

]]> Place hold on Marketing management : a south Asian perspective

Marketing strategy

]]> By Ferrell,O.C. .
United States: South-Western Cengage Learning, 2008 .
xxii,715 p.: ill.; 25 cm..
9780324362725

]]> Place hold on Marketing strategy

Marketing management : comprehensive text, best practices and corporate insights

]]> By Kumar, Arun .
New Delhi Vikas Publishing 2008 .
xxiii,864p.:ill.; , Library has 2nd ed. titled "Marketing management : comprehensive text, corporate insights, best practices, case studies" 28cm..
9788125920625

]]> Place hold on Marketing management : comprehensive text, best practices and corporate insights

Marketing management : text and cases

By Panda, Tapan K. .
New Delhi Excel Books 2010 , Library has 3rd ed. also published by Taxmann.

]]> Place hold on Marketing management : text and cases

Services marketing

]]> By Apte, Govind .
New Delhi Oxford University Press 2009 .
xi,440p.:ill.; 24cm..
0195667581

]]> Place hold on Services marketing

International marketing: managing worldwide operations in a changing international environment

By Lascu, Dana-Nicoleta .
New Delhi Bizantra 2003 .
xiii,349p. , +supplement copy ;25cm..
978817722370S

]]> Place hold on International marketing: managing worldwide operations in a changing international environment

Marketing : marketing in the 21st century

]]> By Evans, Joel R. .
New Delhi Biztantra 2003 .
xxxi,687p.:ill.; 9788177223828

]]> Place hold on Marketing : marketing in the 21st century

Rural marketing book

By Kashyap, Pradeep .
New Delhi Biztantra 2010 .
xvii,354p. ; 21cm..
10:81-7722-558-8

]]> Place hold on Rural marketing book

Marketing management : a decision-making approach

]]> By Venugopal, Pingali.
New Delhi SAGE Publications 2010 .
xvii,245p.:ill.; 25cm..
978-81-321-0471-1

]]> Place hold on Marketing management : a decision-making approach

Marketing management : global perspective indian context

]]> By Ramaswamy, V. S..
Bangalore Macmillan Publishers India 2010 .
xxxix, 872p.:ill.; 26cm..
978-0230-63729-0

]]> Place hold on Marketing management : global perspective indian context

Handbook of hospitality marketting management

New York RoutledgeTaylor and Francis Group 2008 .
xxii,352p.; 24cm..
978080450803

]]> Place hold on Handbook of hospitality marketting management

Services : marketing, operations, and management

]]> By Jauhari, Vinnie.
New Delhi Oxford University Press 2009 .
xv,584p.:ill.; 24cm..
0195689089

]]> Place hold on Services : marketing, operations, and management

Mastering the rules of competitive strategy : a resource guide for managers

]]> By Paley, Norton.
New York Auerbach Publications 2008 .
xxii,225p.:ill.; 21cm..
1420068091

]]> Place hold on Mastering the rules of competitive strategy : a resource guide for managers

International marketing management : text and cases

]]> By Mathur, U. C..
New Delhi SAGE Publications 2011 .
583p.:ill.; 24cm..
978-0-7619-3640-4

]]> Place hold on International marketing management : text and cases

Managing marketing : an applied approach

]]> By Capon, Noel.
New Delhi Wiley 2014 .
xxviii,677p.:ill.; 28cm..
9788126548514

]]> Place hold on Managing marketing : an applied approach

Relationship marketing : concept, theories and cases

]]> By Biswas, Supriya.
New Delhi PHI Learning 2011 .
xvii,406p.; 24cm..
978-81-203-3983-5

]]> Place hold on Relationship marketing : concept, theories and cases

Strategic retail management

]]> By Srinivasan, Srini R. .
New Delhi Biztantra 2010 .
xix,364p.:ill.; 23cm..
9788177226706

]]> Place hold on Strategic retail management