Business research methods
William G. Zikmund
- 4th ed
- Philadelphia The Dryden Press 1994
- xxii,776p.:ill.; 26cm.
Library has 7th ed. also Library also has 8th ed., a South-Asian perspective by William G. Zikmund, Barry J. Babin, Jon C. Carr, Atanu Adhikari, Mitch Griffin