Parthasarathy, G.K. <br/><br/>
Electronic media communication research methods 
G K Parthasarathy 
 - Delhi  Virgo Press  2006 
 - xiii, 216p. ;  22cm. 
<br/><br/><label>ISBN: </label>818901207X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Electronic media<br/>Communication--Research--Methodology
<br/><br/><label>Dewey Class. No.: </label>302.23