TY  - BOOK
AU  - Prakash, T
TI  - Advertising promotion and mass media
SN  - 9788190674829
U1  - 302.230954 PRA 
PY  - 2008///
CY  - New Delhi
PB  - Navyug Publishers
KW  - Mass media
KW  - Mass media--Advertising
ER  -