TY  - BOOK
AU  - Malhotra, S.K.
TI  - Advertising and media research
SN  - 8189612182
U1  - 659.13 MAL 23ed,
PY  - 2006///
CY  - New Delhi
PB  - OMEGA Publication
KW  - Mass media--Research
KW  - Mass media--Advertising
ER  -