Perreault, William D. <br/><br/>
Essentials of marketing: a global managerial approach 
William D.Perreault and E.Jerome McCarthy 
 - New York 
 - 11.5cm. 
<br/><br/> 1 CD 
<br/><br/><label>ISBN: </label>0072964642 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing management<br/>Marketing<br/>Markets
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER