TY  - BOOK
AU  - Perreault,William D.
ED  - McCarthy, E.Jerome
TI  - Basic marketing:a global managerial approach
U1  - 658.8 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing--Mnagement
KW  - Market--Management
N1  - 1cd
ER  -