Perreault,William D. <br/><br/>
Basic marketing:a global managerial approach 
William D.Perreault and E.Jerome McCarthy 
 - Boston  McGraw-Hill  2005 
<br/><br/> 1cd 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Mnagement<br/>Market--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER