TY  - BOOK
AU  - Charles, J. Fombrun
ED  - Riel, Cees B. M. Van
TI  - Fame and fortune: how successful companies build winning reputatitons
SN  - 8129706636
U1  - 658.409 
PY  - 2004///
CY  - Pearson Education
PB  - Delhi.
KW  - Executive ability
KW  - Leadership
KW  - Success in business
KW  - Organizational effectiveness
ER  -