Velaydhan, Sanal Kumar <br/><br/>
Rural marketing: targetting the non-urban consumer 
by Sanal Kumar Velayudhan 
 - New Delhi  Response Books  c2002 
 - [xiii],196p.:ill.; 24cm. 
<br/><br/><label>ISBN: </label>076199565X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--India<br/>Consumer behavior--India<br/>India--Rural conditions
<br/><br/><label>Dewey Class. No.: </label>658.8340954  / VEL